Santa Cruz Organic

CHICO, Calif. (June 11, 2008) - Santa Cruz Organic®, certified organic products pioneer and pacesetter, unites fair trade tea and organic fruit juice in its latest innovation. By partnering with Choice Organic Teas®, maker of certified organic and Fair Trade Certified^TM teas, Santa Cruz Organic creates a flavorful and environmentally friendly new lineup.

Santa Cruz Organic uses a trinity of brewed Choice Organic Teas - green, white and black - to create four robust blends:

• Santa Cruz Organic Lemon Tea: a sophisticated splash of ‘not-too-sweet' lemon flavor.
• Santa Cruz Organic Peppermint Tea: a peppermint with enough cooling power to tackle dry desert heat and muggy southern nights.
• Santa Cruz Organic Raspberry Tea: a well-balanced raspberry, ripe with mid-summer flavor.
• Santa Cruz Organic Mango Tea: smooth mango able to outshine any tropical concoction.

A perfect pair, both Santa Cruz Organic and Choice Organic Teas consider environmental stewardship to be an essential ingredient in all of their products. One hundred percent of the energy used in production is offset by Green-e certified renewable energy certificates. Additionally, Santa Cruz Organic avoids pesticides by supporting organic growers, generates a third of the facility's energy needs through solar panels and is continually awarded by WRAP (Waste Reduction Awards Program) for their planet-friendly recycling achievements. Every purchase of Fair Trade Certified tea offers consumers quality tea and provides workers and their families the opportunity to take an active role in improving their lives. Fair trade certification guarantees fair wages, respectable living and working conditions and a worker-managed premium.  

All Santa Cruz Organic products are certified organic by the U.S. Department of Agriculture. Santa Cruz Organic is committed to offering products dedicated to supporting a healthy body and planet illustrated by using environmentally responsible manufacturing methods. Santa Cruz Organic will begin national distribution of its teas to natural and traditional grocery stores this July. Sold in 32-ounce bottles, the new flavored teas' suggested retail price is $2.79-$3.29 and will be available on store shelves beginning in September.

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Santa Cruz Organic® has been producing juices since 1972. The company has a history of developing innovative products and was the first company to have a wide range of organic, 100 percent juices and blends. It currently offers more than 50 organic products ranging from organic fruit juices to organic sodas and peanut butters. Visit www.scojuice.com for more information.